When you walk into a supermarket, you might see bottles of “extra virgin olive oil” priced at €3.99 right next to others that cost twice or even three times as much. The label says the same thing, but the oils are not the same at all.
On our website, the most convenient format — the 5L Bag in Box — costs €67, which is €13.40/L. At first glance, that may seem expensive, but in reality it reflects the true cost of producing a high-quality, organic Italian extra virgin olive oil.
A 100% Italian extra virgin olive oil cannot compete with the prices of big industrial brands, which often bottle EU or non-EU oils. The reasons lie throughout the entire supply chain:
In Italy, olive groves are mostly fragmented, non-intensive, and often harvested by hand or with mechanical aids. This leads to higher costs compared to the super-intensive plantations in Spain or Tunisia.
Olives are taken to the mill and pressed within 24 hours (in our case, less than 10 hours) from harvest to preserve polyphenols and nutritional properties. This speed increases logistical costs but guarantees a richer, healthier oil.
Organic fertilizers, pruning, harvesting, transport, milling, storage, and bottling already account for €6–8/L, even before margins, distribution, and packaging are considered.
Meeting the minimum requirements is enough to label an oil “extra virgin.” But many Italian producers, including us, choose to apply stricter and more expensive practices:
These processes are not required by law, but they directly affect the sensory profile: fruitiness, bitterness, and pungency express themselves more clearly and harmoniously depending on the olive variety.
A “100% Italian” label comes with stricter controls and certifications, ensuring authenticity and transparency for the consumer.
Our price of €13.40/L for a 5L format is not just “fair”: it’s the result of constant efforts to optimize the supply chain and our commitment to offering the best value for money. It’s not about being “expensive,” but about being honest in reflecting the real worth of the oil.
Let’s compare it with everyday life:
👉 Investing €13.40/L is a bargain for your health: every day, you bring to the table a product that nourishes, protects, and enhances your dishes.
Oils at €3–4/L on supermarket shelves are standardized blends, often from Spain, Tunisia, or Greece, selected to just barely meet the legal parameters. They are allowed to call themselves “extra virgin,” but they are a completely different product from ours.
A 100% Italian organic oil is the result of work, land, and care: it cannot — and should not — cost the same as an industrial blend.
Paying €13.40/L does not mean overspending.
It means recognizing the real value of Italian extra virgin olive oil: a daily food that is, at the same time, nourishment, health, and culture.
On our website, you won’t find €4 oils — because that price does not reflect either quality or the work behind it. Instead, you’ll find a transparent, organic, 100% Italian product, offered at its fair price.
